Harris quickly developed a favorable reputation as one of the best casual dining establishments and the brands name gradually became synonymous with good coffee, great music and excellent service. Within a few years of its establishment, Harris had developed a loyal base of customers while winning multiple awards including the Best Cafe in Egypt award from Yallabina magazine. As the company continues to grow, a key philosophy has been to maintain the small coffee shop appeal, to not forget its roots, and for Harris to remain a place where its regular customers can go everyday.